If you are preoccupied with learning how SEO works then understanding search engine (SE) ranking principles should be a priority. Where you rank in search results can define your place in the business world especially today when almost everything is going global or electronic.
Here are six search engine ranking tips to get you on your way. Some are general but this piece speaks specifically to Google for two main reasons: firstly Google is one of the most commonly used SE and; secondly, different SE’s may have rules that are particular to them so (word limit in mind) not all can be covered.
Tip 1: Get Links that lead persons to your page. The more sites with links to your page the better, especially if Google deems them as important
Tip 2: Watch what you insert here: tags in the . Your page’s title tag has a lot to do with where you fall on a search list. “Home” and “Directory” may not help you at all so make sure your titles are specific enough to carry weight, a page title “6 Great Search Engine Ranking Tips For you” will do better than just “Tips”.
Tip 3: Content is important to Google. In fact, it pays more attention to keyword density than most SE’s do. It is recommended that you achieve a keyword density between 2% to 3% for your articles. In the average in an article of 500 words a keyword density of about 2-2.5% can be reached by using the keyword in the title, first line, once in each paragraph and in the conclusion.
Tip 4: Add keywords to your links. Instead of “enter”, “proceed” or “select” try “search engine ranking tips” to boost your sites probability of being spotted by Google. Even if your site does not have a page by that title, with such a link once the keywords or phrase entered on a search engine is “search engine ranking tips” you may get a hit.
Tip 5: Opt for descriptions instead of Meta tags, other search engines may use them but Google does not so they won’t aid your SEO positioning.
Tip 6: Tag photos and images used on your site. Where Google is concerned, ALT tags can give you an edge in rankings. ALT or alternative tags can replace your images in browsers that cannot show them: browsers for the visually impaired will verbalize tags while browsers unable to display the image added will show the tag. A site with an image demonstrating HTML coding for a page title with the tag “Screenshot of HTML page title coding steps” ranks higher on Google than the same image without a tag.
These search engine ranking tips are simple enough to follow once you know what they are asking of you. Do research to find out other tips not just for Google but other SE’s since you want to extend your reach to whatever SE people are using. Google may be extremely popular but it is not the only search engine so do not limit yourself.